Meet Riddhi Doshi

Founder & Creator of Redefine

"Redefine was born out of a simple idea."

Redefine is a testament to the creative vision of founder Riddhi Doshi, whose passion for design and meticulous attention to detail shine through every piece. The brand embodies affordable luxury, offering bold apparel, vibrant colours, charming designs, and impeccable craftsmanship, making each creation a true work of art.

Her journey is fuelled by a deep passion for fashion and art, which continues to inspire her work. As a talented jewellery designer, she has built a highly successful jewellery business while also managing a rapidly growing fashion studio, seamlessly blending creativity and entrepreneurial spirit.