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Sale Upto 50% on Sundipped SS'21 and Wanderlust '21 products | No Coupon code required Close

CLASSIC SILHOUETTES THAT BLEND
WITH MODERN TECHNIQUE

Redefine your era

IT’S TIME TO CLAIM YOUR AESTHETIC

Redefine your sensibilities

QUINTESSENTIALLY COMFORTABLE STYLE AND MODERN DAY GLAMOUR

Redefine your style

Confectioner image

REBEL. DESIGNER. MOTHER.

Meet Riddhi Doshi

Founder & Creator of Redefine

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CLEARANCE SALE

COLLECTIONS

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CLEARANCE SALE

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ELEVATED DENIM

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PARTY EDIT

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EVERYDAY GLAM

Meet Riddhi Doshi

Founder & Creator of Redefine

"Redefine was born out of a simple idea."

Redefine is a testament to the creative vision of founder Riddhi Doshi, whose passion for design and meticulous attention to detail shine through every piece. The brand embodies affordable luxury, offering bold apparel, vibrant colours, charming designs, and impeccable craftsmanship, making each creation a true work of art.

Her journey is fuelled by a deep passion for fashion and art, which continues to inspire her work. As a talented jewellery designer, she has built a highly successful jewellery business while also managing a rapidly growing fashion studio, seamlessly blending creativity and entrepreneurial spirit.